Trying to Google “families.”

2008 July 18
by preaprez

What exactly did Ozzie do for a living? He didn’t work for Google, that’s for sure.

I’m still playing catch up during this lazy summer.

Go to The Official Google Blog and you will find all kinds of entries about the Google Family, kids, student learning, the Google culture and on and on.

But the NY Times’ Joe Nocera gave some insight in to Google family reality a few weeks ago.

Parents who had been paying $1,425 a month for infant care would see their costs rise to nearly $2,500 — well above the market rate. For parents with toddlers and preschoolers, who were charged less, the price increases were equally eye-popping. Under the new plan, parents with two kids in Google day care would most likely see their annual day care bill grow to more than $57,000 from around $33,000.

At the first of the three focus groups, parents wept openly. As word leaked out about the company’s plan, the Google parents began to fight back. They came up with ideas to save money, used the company’s T.G.I.F. sessions — a weekly meeting for anyone who wanted to ask questions of Google’s top executives — to plead their case, and conducted surveys showing that most parents with children in Google day care would have to leave Google’s facilities and find less expensive child care.

At least they did some focus groups before they screwed the members of their Google Family.

No comments yet

Leave a Reply

You must be logged in to post a comment.