Every now and then I get bombarded by the free-market crowd who want schools to be run more like business.
I received one the other day that yelled (Trust me. Comments can yell.), “Choice, choice, choice!”
No matter that real choices are offered mostly to the rich.
As for the rest of us? McDonald’s or Burger King for eating out tonight?
This is all apart from the fact that schools are not businesses and children are not widgets.
My free-market correspondents love the idea of merit pay. Put those union and board bargained salary schedules through the shredding machine! If a teacher has kids that don’t perform well on a test, fire their ass!
They call it the real world. That’s the way it is done in business.
So, I was drawn to a story the came out today about McDonald’s.
No. Not about getting the world’s largest fast food company to pay a living wage.
About merit pay and the real world.
McDonald’s is in the early stages of their economic recovery. Their offer of breakfast all day has been a big hit. Apparently people love those delicious hash browns in the late afternoon. Profits are up. Their stock price is up.
McDonald’s has decided to have a what is called a creative review.
That means that the advertising agencies who want their business have to make a new pitch.
The deal Micky is offering is that the ad agencies don’t get to make a profit off of hawking burgers and fries until they can prove that the marketing campaign has improved the bottom line.
The agencies competing for the contract are screaming bloody murder about the deal.
One source who requested anonymity described the terms as “unheard of” and noted, “I don’t know of any business that operates that way.”
Nobody in business operates that way.