Corporate childcare looks like an Arby’s. Put in the middle of the worst traffic arteries. But it’s all about the money.


It will be a Learning Experience, for sure.

Now that it is almost summer I will bring my old Schwinn up from the basement and start riding it to the gym.

It is a nice ride along the boulevards until I get to the intersection of Western and Logan. Then it is holy shit! I ride under the expressway were there is no bike lane. With the roar of highway traffic above me, I go up on the little strip of sidewalk, covered in pigeon dung, doing a slalom around the highway pillars until I arrive at one of the busiest, most dangerous  intersections on the north side of Chicago.

A perfect spot for a child care center?

Rob Horton of Red Cedar Partners LLC, said his team is aiming to finish construction by July and open the facility shortly thereafter.

The two-story, 10,900-square-foot facility, catering to children six-weeks to six-years old, will offer a fenced-in rooftop playground, which is mostly the result of limited space.

“Having an onsite playground was a requirement of The Leaning Experience so you have to make due with the space you have when your developing in an urban environment,” Horton said in an email.

A fenced-in rooftop playground at the intersection of a major highway artery and two heavily trafficked boulevards.

When the kids get picked up their lungs will know what it feels like to smoke a pack a day.

The drawings of the day care center make it look more like an Arby’s. It looks like I can get a sandwich at the drive-thru.

What the poor and working families of Logan Square need is affordable public child care. Not a franchise on the spot where a 7-Eleven was slated to go, staffed by minimum wage employees, charging over $12,000 a year.

Reports Forbes:

Asking an average tuition of $860 a month, the company (one of our Best Franchises To Buy in 2015) generated $42.6 million in revenue last year from its 200-plus locations, capping off a 3-year, 73% growth spurt. “A majority of our growth started happening in this last Great Recession period – 2008 through 2011,” says Weissman. “That really put us at an even greater footing as a foundation for the company because we got started in the worst of times. I’ve always been a believer that the best time to build a company is in the worst of times.”

In working with children, The Learning Experience must adhere to laws and regulations pertaining to childcare and education that sometimes differ by state. Weissman says the added complexity is not a problem and doesn’t stand in the way of profitability. “If the business acumen is strong, profitability ensues.”

 Those who The Learning Experience chooses to take on a new franchise – for a cost of about $500,000, including working capital (our sources peg the figure at almost $768,000) – are not necessarily experienced educators of toddlers. Weissman is seeking operators that know how to run a business and can follow The Learning Experience way without question. “You can’t have franchisees start experimenting outside the box; you dilute the brand and the customer experience.” The actual educators are hired by franchisees.

5 Replies to “Corporate childcare looks like an Arby’s. Put in the middle of the worst traffic arteries. But it’s all about the money.”

  1. There you go again Fred, profits are evil, bigger gov’t is better.
    Agree on location and lack of green space but the kids probably don’t have green space at home either and at least they are outdoors. We don;t want to put any childcare faciliry in a high traffic area either where they might be convenient for more folks to get to.
    Widen your vision Fred, the issue is economics, we should be focused on more well paying jobs, and educating workers so they are able to do those jobs and make enough $ to pay for reasonable child care. It is to easy, and simple minded, to look at things in isolation to the world around you and say “hey, more gov’t subsidies will fix this problem”, which seems to always be your answer to a problem, then it is a socialistic view. Of course your answer to the education problem is more money for the status quo, not let’s broaden our view of the world and see what else might benefit kids, like say parental choice for instance.
    It mystifies me to speak w a small business guy who cannot find workers with the skill set he neds, but to drive by a bodega on lawndale and see the same folks hanging out at the bodega every stinking day. Something does not compute. What would you solution be Fred? What would help that problem? More $ from your buddy Ken G or a better education choices and opportunities? We both know the answer Fred, difference is I can tell you what it is, you know and are afraid to say it.
    By the way always good to see opposing views on the blog, stimulates the old brain celss doesn’t it?

    1. “Folks hanging out at the bodega on Lawndale every stinking day.” Man, you gave it away. Why are you driving by “a bodega on Lawndale” every day? I bet you just made that up.

    2. Use of the cliche “status quo” — CHECK

      Racist stereotypes — CHECK

      Dismissive of damage to kids’ health — CHECK

      Celebration of corporate profiteering — CHECK

      Claim that money is wasted on public schools — CHECK

      Giving more “choice” will solve everything — CHECK

      On that last point, Gayle Green did an analysis of the Orwellian use of language employed by corporate ed. reformers. Here’s what she had to say about “choice.”

      “Charters offer ‘choice,’ claim the corporate reformers, allowing parents to enroll their kids in a school of their ‘choice’ – and what parent would be so uncaring as to leave their kid to a ‘government school’ ?

      “Actually, since charters, unlike public schools, can choose which students to admit, they allow no choice for the kid who’s been turned away.

      “Nor do they allow ‘choice’ to the parents who would ‘choose’ a neighborhood school for their kid. (And even with their ability to turn away students who might not test well, charters perform no better on national test scores than public schools that let in everyone.) When a public school is made into a charter, it’s removed from public oversight or electoral control: there goes community ‘choice’ about school closures or educational policies. And teachers have no ‘choice’ but to teach to the test, to prescripted modules geared to tests that can be computer-administered and computer scored.

      “For ‘choice,’ read coercion, the stifling of choice for teachers, students, parents, communities.

      “For ‘accountability,’ read blame, blaming teachers for students’ failures, for poverty itself. ‘Accountability’ is a word like ‘reform’, like ‘standards’, like ‘pro-choice’, for that matter, that defuses resistance: come out against it, you incriminate yourself – you must be afraid, have something to hide.

      “And for ‘accountability,’ read no accountability for anyone who counts, for the billionaires and foundations that inflict these ruinous policies on the rest.”

      from …

  2. Actually, like an In & Out (a fast food franchise–west coast, I believe)–kid in, kid out–room for a drive-thru window–parents could drop their small children/infants through so they can speed to work. Wouldn’t want anyone to be late…in these times, easy to be fired for any “infraction.”
    BTW, has anyone heard of the overnight day cares (which would be oxymoronic–overnight not being day)? I saw this appalling story on a Diane Sawyer 20/20 special about the state of America’s economic crisis–a guy who biked a ridiculous amount of miles to work, poor working parents who were never able to be home, so had to drop kids off at child care center where the kids stayed overnight (sleeping on cots). Is this America?!

    And–speaking of oxymorons–you, Anonymous, are just a…moron.

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