The billboard, featuring a woman exposing a lot of cleavage combined with an attack on teacher unions may have baffled some. But it pissed off enough people that Kenneth Cole, the sponsor of the sign, is taking it down.
The outrage on blogs, Twitter and Facebook proved too much for the shoe monger.
This weekend teachers and advocates responded, in a flurry of posts on Facebook, Twitter, and blogs, and a petition 600 signatures strong, calling for a boycott of Cole’s clothing company. Even national union leader Randi Weingarten waded into the fray with Twitter posts criticizing the company, which is headed by Gov. Andrew Cuomo’s brother-in-law.
The company has now responded. This afternoon, Kenneth Cole Productions used Twitter to send a public message to the creator of the petition, a D.C. teacher-turned-activist, Sabrina Stevens Shupe, that it plans to remove the billboard.
“We misrepresented the issue – one too complex for a billboard – and are taking it down,” the company posted from its Twitter account, @KennethCole.
It wasn’t all that complex. Good work Sabrina!