An Ogden & Fry poll released yesterday claimed a double-digit lead for the Mayor, even while admitting they grossly undercount the Hispanic vote.
They are not alone.
Latino Decisions, a polling firm that focuses on the Latino Community, today published this commentary:
A new survey, Chicago Latino Voters and the 2015 Mayoral Runoff, conducted by Latino Decisions and co-sponsored by Latino Policy Forum, National Alliance of Latin American and Caribbean Communities (NALACC) and Univision Chicago, was released at a town hall meeting this morning. Focused solely on Latino registered voters in the city of Chicago, the timely polling effort is a unique look at the perspectives of the city’s Latino electorate in this compelling contest.
“This is groundbreaking work,” said Sylvia Manzano, Ph.D., principal, Latino Decisions. “This is the first scientifically sound public opinion research designed specifically to capture the views of Chicago’s Latino electorate in this mayoral election.”
Although there are more than 240,000 registered Latino voters in Chicago— an increase of 25 percent since 2008—they are consistently under-polled. As Chicago faces its first mayoral runoff election in history, the new poll shows Latino voters are enthusiastic and closely following news about the candidates and issues.
“No other poll conducted this season has aimed to connect directly with them or sought to gauge their perspective on critical issues,” said Jaime Dominguez, Ph.D., of Northwestern University’s Department of Political Science. “The poll provided a way for Latinos to exercise their growing and emerging political voice.”
The poll found Latino voters demonstrate an exceptional level of interest in April’s election. When asked how enthusiastic they were in casting a vote in the upcoming race, 85 % said they were very or somewhat enthusiastic.
“This historic election is a milestone in Latino political engagement in Chicago, it will strengthen a culture of voting among Latino residents and families,” said Sylvia Puente, executive director of the Forum.
The survey found that, similar to many voters, Latino Chicagoans priority issues are education, violence, and job creation. The poll also found that one of every five Latino voters surveyed is still undecided. 61 percent said they will vote for Jesus “Chuy” Garcia, and 18 percent for Rahm Emanuel.
Findings showed nearly two out of every three Latino voters have not been asked by “anyone from a campaign, political party, or community organization” for their vote or if they were registered to vote.
Read more here.
Fred Klonsky 
i’ve lived here (Chicago, various neighborhoods) for about 45 years now, and I have yet to be asked either of those questions, other than one time by a precinct captain about 19 years ago, when we actually had one who went door to door. I don’t think there is anything all that out of whack about 2 of 3 Latino/Latina voters not being asked these questions. I live in North Edgewater, and we get more attention from Jehova’s Witnesses than from pollers.
The reason –and this is a shrewd campaigner’s reason –is that 2/3 of registered Latino’s don’t vote in municipals, and that’s a lowball. This is a low turnout election and to engage non-municipal voters rather than push GOTV on your municipal voters is not best practice.